instagram:

Capturing the Airplanes of St. Maarten’s Maho Beach with @samhorine

To view more photos and videos from Maho Beach, explore the Maho Beach, Sint Maarten location page.

Maho Beach on the Dutch side of the Caribbean country of Sint Maarten has white sand and turquoise waters, but that’s not why visitors flock there. The beach is famous for planes that buzz sunbathers at low altitudes en route to landing at the Princess Juliana International Airport. Arriving aircraft must touch down as close as possible to the beginning of Runway 10 because of its short 2,300-meter (7,500-foot) landing strip.

New York Instagrammer Sam Horine (@samhorine) recently visited Maho Beach while on a layover. “I walked down the airport road for 10 minutes and turned a corner to find a large crowd of people swimming, sunbathing, drinking cheap Carib beers and waiting for the jets to come in,” he says. “I first watched a few smaller island hoppers come in—a plane lands or takes off every 20 minutes or so. Then, a 757 pulled up for take off. People ran over to the short fence separating the beach and the runway and grabbed hold of the chain link. The jet’s engines turned on and it tore down the runway kicking up sand. Hats, sunglasses and other small items flew past me as the jet blasted down the runway for takeoff. It was truly an amazing, and sandy, experience.”

To get a great shot of the planes, Sam has a few tips:

  • I really liked the perspective of the jets coming in over the beach from the side. It gave a great perspective of how low the planes were and how many people were there.
  • If you’re shooting from the side, I found it helpful to frame the shot before the plane gets there to figure out exactly when you’ll need to start shooting.
  • You can also stand on the beach and let the planes come right over you or wade out into the water and eliminate the beach completely—at the right time of day the jets will cast their shadows down on the water.
  • Don’t underestimate shooting back at the crowd from the beach and catching the planes from behind as they come in above the crowd.
  • Shoot in burst mode if you can. It’s a matter of seconds between when the plane’s a small speck in the frame to when it’s roaring overhead. I missed a few planes at first because of the speed.
  • Lastly, I shot in the square crop on my phone so I could make sure I got the entire plane in the frame to post to Instagram.
kushandwizdom:

Good Vibes HERE
“The rules you were given were the rules that worked for the person who created them.”

americanexpress:

Veronika creates coats & new opportunities in Detroit

In Detroit, tens of thousands of people are homeless. Watch how a 24-year-old woman is trying to solve this crisis one coat at a time. Watch Veronika’s heartwarming story and see how she’s empowering down-on-their-luck Detroiters.

Click here to watch her story

amexopenforum:

Content marketing is becoming the norm for businesses that want to connect with new audiences. This list from Inc.com is a great way to get a sense of the kind of content that gets clicks, shares and likes online.

Cheat Sheets 
This is a reference tool that provides simple, brief instructions for making a decision or calculation, forming an opinion, or executing a strategy or tactic. A cheat sheet is somewhere between an infographic and a guide. This format is especially useful if your problem is process based and the required content to solve the problem is very brief. Some other content formats may serve to entertain or inform, but a cheat sheet almost always solves a specific problem.

Read the rest on Inc.com’s “7 Highly Promotable Forms of Content Marketing”

amexopenforum:

Content marketing is becoming the norm for businesses that want to connect with new audiences. This list from Inc.com is a great way to get a sense of the kind of content that gets clicks, shares and likes online.

Cheat Sheets 

This is a reference tool that provides simple, brief instructions for making a decision or calculation, forming an opinion, or executing a strategy or tactic. A cheat sheet is somewhere between an infographic and a guide. This format is especially useful if your problem is process based and the required content to solve the problem is very brief. Some other content formats may serve to entertain or inform, but a cheat sheet almost always solves a specific problem.

Read the rest on Inc.com’s “7 Highly Promotable Forms of Content Marketing

searchengineland:

marketingland:

Defining and improving the user experience is hardly a job with a shelf life. From restaurants to retail to digital media, making sure your customers have a first-rate experience with your product or service will always be (and should always be) a high priority. Check out our weekend round up of all things UX!
4 Things Online Marketers Should Know About User Experience (UX) 
 Don’t Give Up On Past Customers, Re-Engage Them With These Tips 
Digital Audit: What To Keep, What To Discard & What To Change For 2014 
Top 5 Ways To Use Reviews For Better App Store Optimization (ASO) 
5 Reasons Why National Brands Should Be Using Local Targeting In Mobile
(Image courtesy of www.innolance.com)

Looking for a way to stay ahead of the competition and keep your customers around? Making improvements in your user experience will help that goal along!

searchengineland:

marketingland:

Defining and improving the user experience is hardly a job with a shelf life. From restaurants to retail to digital media, making sure your customers have a first-rate experience with your product or service will always be (and should always be) a high priority. Check out our weekend round up of all things UX!

4 Things Online Marketers Should Know About User Experience (UX) 

 Don’t Give Up On Past Customers, Re-Engage Them With These Tips 

Digital Audit: What To Keep, What To Discard & What To Change For 2014 

Top 5 Ways To Use Reviews For Better App Store Optimization (ASO) 

5 Reasons Why National Brands Should Be Using Local Targeting In Mobile

(Image courtesy of www.innolance.com)

Looking for a way to stay ahead of the competition and keep your customers around? Making improvements in your user experience will help that goal along!

(Source: marketingland.com)

tedx:

ted:

In this funny, poignant talk, Brené Brown explains what makes us feel a sense of love and belonging. It’s a powerful reminder (especially for all you Type A’s out there) to embrace the messy and unknown, even when that leap of faith seems scary or uncertain.

Watch the full talk here »

Beautiful words from Brené Brown’s TEDxHouston talk to inspire you this week.

amexopenforum:

The 10 Biggest Tax Mistakes Small Businesses Make:
Failing to report information as it’s reported to you.
Filing certain forms and schedules.
Failing to properly apply limitations.
Not keeping good records.
Overreporting income.
Forgetting carryovers.
Not claiming the home office deduction.
Misclassifying workers.
Not filing on time. 
Using the wrong tax professional.
(To learn how to avoid making these costly mistakes, read more here.)

amexopenforum:

The 10 Biggest Tax Mistakes Small Businesses Make:

  1. Failing to report information as it’s reported to you.
  2. Filing certain forms and schedules.
  3. Failing to properly apply limitations.
  4. Not keeping good records.
  5. Overreporting income.
  6. Forgetting carryovers.
  7. Not claiming the home office deduction.
  8. Misclassifying workers.
  9. Not filing on time. 
  10. Using the wrong tax professional.

(To learn how to avoid making these costly mistakes, read more here.)

“The keys to success in work and in life, even in difficult times, are the same – self-awareness, self-mastery and being on purpose … Without these keys, or if we don’t know how to use these keys, we are plagued with self-doubt, worry and stress. By managing our thoughts we can achieve balance, happiness and success in every aspect of life.”

(Source: pinec0nez)

prweek:

The keys to a strong brand-sports entity partnership were top of mind as Dan Courtemanche, EVP of comms at Major League Soccer, and Sara Walsh, ESPN SportsCenter anchor, joined PRWeek managing editor Gideon Fidelzeid for a Q&A prior to this morning’s Sports Roundtable, hosted by IMG Consulting. Social media has become so prominent for fans on game day that all MLS stadiums have been built or restructured for optimal digital capabilities, Courtemanche said. And with organizations continually seeking the right athletes to represent them, Walsh said that working with Michael Sam, or similar athletes brave enough to publicly announce they are gay, could be “advantageous” for many brands. 

See the upcoming April issue of PRWeek and visit prweekus.com on April 1 for complete coverage of the IMG Consulting-hosted Sports Roundtable.

prweek:

The keys to a strong brand-sports entity partnership were top of mind as Dan Courtemanche, EVP of comms at Major League Soccer, and Sara Walsh, ESPN SportsCenter anchor, joined PRWeek managing editor Gideon Fidelzeid for a Q&A prior to this morning’s Sports Roundtable, hosted by IMG Consulting. Social media has become so prominent for fans on game day that all MLS stadiums have been built or restructured for optimal digital capabilities, Courtemanche said. And with organizations continually seeking the right athletes to represent them, Walsh said that working with Michael Sam, or similar athletes brave enough to publicly announce they are gay, could be “advantageous” for many brands.

See the upcoming April issue of PRWeek and visit prweekus.com on April 1 for complete coverage of the IMG Consulting-hosted Sports Roundtable.

inothernews:

Heh.

inothernews:

Heh.

(Source: memewhore)

fastcompany:

When VW released its teaser for its upcoming Super Bowl spot, feelings were mixed. The ad involved German engineers doing their mathy best to calculate what would make a great Super Bowl ad. The engineers were funny. The rest was a collection of well-worn clichés. Would VW’s agency on this spot, Argonaut, pull out a winner following Deutsch LA’s back-to-back Super Bowl blockbusters, “The Force” and “The Bark Side”? Or were we in for a parade of tired tropes?

Thankfully, Argonaut’s debut for the German carmaker kept the engineers and ditched the rest. What we end up with is an amusing play on a classic movie, with a fun, colorful twist.

vistale:

Workstation

vistale:

Workstation